grit
/ɡrɪt/ · noun
courage and resolve; strength of character.
"he displayed the true grit of a champion"
justgritit
A collective of people addicted to helping others, finding happiness by building meaningful things together.
We believe happiness isn't something you find. It's something you build—through intention, through showing up, through the quiet radical act of helping someone else.
This is for people who want to create things that matter. Not for clout. Not for profit. Because making something real, with others, is what makes us feel alive.
The Idea
The best way to find yourself is to lose yourself in service of others. Real grit means pushing through to make something beautiful happen.
The Collective
People united by one thing: the desire to help, to build, to lift each other up and create things the world actually needs.
The Movement
Not a company. Not a brand. A way of living. Show up. Do the work. Help someone. Repeat.